Digital Marketing for a Sustainable eCommerce Site

 

Client Problem: An eco-friendly product blog was seeking to build a brand, sell affiliate products, and expand into producing and marketing custom-branded health and beauty products direct to consumer (B2C).

 

What We Did: Created a marketing plan and personally executed all aspects, requiring knowledge of SEO (i.e., key word research, tracking, etc.), paid media, influencer marketing, email marketing and list management, landing page and lead magnet creation, and funnel management. Use tools such as SEMRush, UberSuggest, Tailwind, Adobe Creative Cloud, WIX, Canva, Google Analytics, Meta Ads Manager, list management software, and others. Also tracked meaningful metrics for ROI. 

 

Client Results: Grew customer email list by 3000% in 18 months using conservative ad spend. Emails campaigns have higher open rates and click-through rates than the industry average (an indicator of high quality and higher sales potential). Added 113 key words to Google ranking and improved ranking for multiple words, increasing the value of unpaid traffic. (Measured by tracking "estimated traffic value" in tools such as UberSuggest.)