Go-to-Market Strategy & New Product Launch

 

Client Problem: Early during the pandemic, this large technology firm sought to redefine its offerings and launch new solutions to support its customers. This was a fast-paced 2-month engagement with multiple deliverables.

 

What We Did: We worked across multiple LOBs to define new offerings. We developed a GTM strategy that considered customer pain points, product-market fit, bundling considerations, and unique pandemic considerations. Antix worked with an in-house marketing team to plan ad placements across channels, and created marketing materials (e.g., internal & external briefing documents) and related marketing artifacts. This included information to brief the corporate sales personnel in each LOB. We also reviewed metrics, such as leads generated and the impact on the sales pipeline.

 

Client Results: The client generated more than $500M in new pipeline opportunities as a direct result of this project.